What SUP



WHAT SUP is exclusively dedicated to the sport of Stand Up Paddling. Stand Up Paddling is the fastest growing watersport in the world and WHAT SUP captures the essence of this dynamic and multi-faceted activity .WHAT SUP works together with some of Stand Up Paddling’s best athletes and largest events in the world. Whether it is paddling on lakes and rivers, open ocean long distance, surfing or even challenging giant outer reef breaks… WHATS SUP delivers the gamut and excitement of the sport. Follow world class athletes like Robby Naish, Kai Lenny and Laird Hamilton as they travel the globe in search of the best spots and conditions to practice what is the one of the fastest growing extreme sports of our time!