The Riding Phat show follows the Phat Scooter crew through the scooter building process: from design, to build, to customization, and then to the final delivery. The Phat crew has supplied scooters to Justin Timerlake, Jessica Beale and Eddie Murphy as well as players in every major American professional sport. Every order and partnership brings a new set of creative ideas, demands and challenges. Each Riding Phat episode brings a delivery filled with joy, excitement, surprises and adventure. In this series, every celebrity client request results in a one-of-a-kind, custom design and scooter reveal. Riding Phat episodes feature appearances by NBA Hall of Famer Dominique Wilkins, Urban Artist J. Pierce, NASCAR legend Michael Waltrip, Hip Hop Artist Lil Jon and NFL superstar Tedy Bruschi.